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PEFC launches new whitepaper Enhancing Sustainability through Forest-Positive MMCF Sourcing: A Guide for Fashion Brands and Retailers

We are excited to announce the release of our latest whitepaper, "Enhancing Sustainability through Forest-Positive MMCF Sourcing: A Guide for Fashion Brands and Retailers." 

This comprehensive guide empowers fashion brands and retailers to embrace responsible sourcing practices for man-made cellulosic fibres (MMCFs) by emphasizing the importance of sustainable forest management.

Download the whitepaper

The whitepaper dives into the significance of sustainable feedstock sourcing in the fashion industry, focusing specifically on MMCF materials and the potential environmental and social risks associated with forests. 

It provides a clear understanding of how PEFC's comprehensive approach to sustainable forest management effectively mitigates these risks and promotes the preservation and well-being of forest ecosystems. Moreover, it offers practical solutions for brands to ensure the traceability of MMCF materials, enabling them to make verifiable claims about their responsible feedstock sourcing.

"We are thrilled to release this whitepaper, addressing the urgent need for responsible sourcing practices in the fashion industry," said Julia Kozlik, Textile Program Lead at PEFC International. 

"By leveraging the knowledge shared in this paper, fashion brands and retailers can make informed decisions, support sustainable forest management, and preserve biodiversity."

Join us in advancing responsible MMCF sourcing practices and making a positive impact on the future of our forests.

Join us to find out more

Additionally, we invite you to join our webinar on 12 July at 3 PM CEST | 9 AM EDT, where we will present the highlights of the whitepaper together with valuable insights and answer your questions. Register for the webinar.

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Saat ini, kian banyak kelompok bisnis yang menyadari bahwa konsumen mengharapkan pemilik merek menjadi ramah lingkungan. Menurut penelitian Nielsen baru-baru ini, 73% penduduk dunia akan mengubah kebiasaan konsumsinya guna mengurangi dampak buruk terhadap lingkungan. Perusahaan semakin diharapkan berkontribusi dalam hal ini melalui strategi pengurangan karbon untuk mendukung tujuan Perjanjian Paris, yaitu menjaga agar pemanasan global tetap di bawah 2°C, bahkan hingga 1,5°C. Industri mode di seluruh dunia menanggapi hal ini. Lebih dari 100 pemilik merek yang saat ini telah menandatangani Piagam Industri Mode PBB untuk Aksi Iklim, berkomitmen untuk mengurangi 30% gas rumah kaca dari rantai pasok globalnya pada tahun 2030. Piagam ini menetapkan visi jangka panjang yang mengilhami tercapainya nol bersih emisi dari industri mode pada tahun 2050.

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